WINNERS SHOP FOR WINNERS
More than a century ago, our great-grandfather arrived in the United States, carrying with him not just dreams but also his name that symbolized victory — Haghtanak. In his new home, he translated that name into English and became known as Winner. And true to his name, he quickly became a pioneer in luxury furniture, opening his first store in Michigan.
He had a remarkable eye for beauty and innovation. He built direct relationships with international manufacturers and began importing the most elegant and cutting-edge furniture designs of the era. It didn’t take long before his store became a destination — a place visited by prominent journalists, celebrated musicians, artists, and even a U.S. Vice President.
His philosophy was simple but powerful:
“Designs no one else has. Prices no one can match.”
Newspaper clippings from that time — lovingly preserved by our family — tell the story of a man whose shop was more than a store. It was a trendsetter’s paradise, a hub of style, and a proud reflection of his taste and tenacity.
As demand grew, he expanded his business across the United States and into Canada. But history took a tragic turn. When World War I broke out and the U.S. entered the war, our great-grandfather made a life-changing decision: he closed all his stores and volunteered to fight.
His dream was to see his ancestral homeland, Armenia, freed—and he hoped to be one of its liberators. Sadly, that dream never came true. He was killed in battle, and with his loss, the family eventually sold off the stores he had built.
But his spirit never left us.
Today, generations later, we — the heirs of the Haghtanak-Winner legacy — have come together to honor his vision in a new way: by offering exceptional luxury furniture online.
Our mission is to bring you the same values he stood for:
Exclusive design | Superior craftsmanship | Prices far below retail
We welcome you to explore our collections and become part of the story — a story that began with courage, vision, and a name that still means Victory.
WINNERS SHOP FOR WINNERS
In the late 19th century, our great-grandfather arrived in the United States, carrying with him his dreams of a better life. His name in Armenian symbolized victory -Haghtanak. In his new home,he translated the name into English and became known as Winner.
After some years of furniture making, he opened his first furniture store in Michigan–WINNERS LUXURY FURNITURE.Since 1908.
He had a remarkable eye for beauty and innovation. He built direct relationships with international manufacturers and began importing the most elegant and cutting-edge furniture of the era.
Newspaper clippings from that time – lovingly preserved by our family tell the story of a man whose shop was more than a store but a trendsetter’s paradise visited by prominent journalists, celebrated musicians, and artists. His honorary buyer was the US Vice President.
His philosophy was simple but powerful:
Designs no one else has, prices no one can match.
But history took a tragic turn. When World War I broke out and the US entered the war, our great-grandfather closed his store and volunteered to fight.
His dream was to see his ancestral homeland, Armenia, freed – and he hoped to be one of its liberators. Sadly, that dream never came true; he was killed in battle.
With his loss, the family eventually sold off the store he had built.
But his spirit never left us. Today, generations later, we – the heirs of the Haghtanak-Winner legacy—have come together to honor his work.
OUR MISSION IS TO BRING YOU THE SAME VALUES HE STOOD FOR:
Exclusive design I Superior craftsmanship I Prices far below retail
More than a century ago, our great-grandfather arrived in the United States, carrying with him not just dreams but also his name that symbolized victory — Haghtanak. In his new home, he translated that name into English and became known as Winner. And true to his name, he quickly became a pioneer in luxury furniture, opening his first store in Michigan.
His philosophy was simple but powerful:
“Designs no one else has. Prices no one can match.”
As demand grew, he expanded his business across the United States and into Canada. But history took a tragic turn. When World War I broke out and the U.S. entered the war, our great-grandfather made a life-changing decision: he closed all his stores and volunteered to fight.
Today, generations later, we — the heirs of the Haghtanak-Winner legacy — have come together to honor his vision in a new way: by offering exceptional luxury furniture online.
He had a remarkable eye for beauty and innovation. He built direct relationships with international manufacturers and began importing the most elegant and cutting-edge furniture designs of the era. It didn’t take long before his store became a destination — a place visited by prominent journalists, celebrated musicians, artists, and even a U.S. Vice President.
Newspaper clippings from that time — lovingly preserved by our family — tell the story of a man whose shop was more than a store. It was a trendsetter’s paradise, a hub of style, and a proud reflection of his taste and tenacity.
His dream was to see his ancestral homeland, Armenia, freed—and he hoped to be one of its liberators. Sadly, that dream never came true. He was killed in battle, and with his loss, the family eventually sold off the stores he had built.
But his spirit never left us.
Our mission is to bring you the same values he stood for:
Exclusive design | Superior craftsmanship | Prices far below retail
We welcome you to explore our collections and become part of the story — a story that began with courage, vision, and a name that still means Victory.
